Analytics Overview
Insights from ChatBar conversations across SIS Group Schools
Total Conversations
1250
In selected period
Student Initiated
5.2%
65 conversations
Parent Initiated
15.9%
199 conversations
Top Journey Stage
Awareness
Most active funnel stage
Initiator Breakdown
Student Initiated
Parent Initiated
Ambiguous
Customer Journey
Conversation Trends
Volume over time by initiator
- Student
- Parent
Top Questions
Most frequent user inquiries
1
Which SIS campus or programme best fits my child?
140 occurrences2
What makes SIS Group special?
70 occurrences3
How do I apply—and are there scholarships available?
40 occurrences4
What education frameworks do you use?
36 occurrences5
Where are your schools?
31 occurrencesRecent Excerpts
Live conversation snippets
Strategic Content Recommendations
Actionable steps to improve engagement based on current data
Campus Comparison Tool
"Location" and "Fit" are top queries. Create a simple quiz to help parents find their nearest or best-fit campus.
Scholarship Hub
High-intent financial queries need a dedicated landing page with clear tiers and application steps.
Curriculum Guide
Parents are confused between IB and Cambridge. Publish a plain-language comparison guide.